Have some questions? Check out our FAQ below:

Who is Ethical Choice?

Ethical Choice is composed of members from EXIDEA Inc, a digital marketing company.
As members of EXIDEA, we specialize in digital marketing, and to pursue our passion for sustainability and ethical actions, we created Ethical Choice. To encourage others to make ethical choices and create a better future for ourselves.

We are a team of diverse individuals, each bringing a unique take to the table.

If you want to learn more about the Global Site Leader, Monica, here is an exclusive interview!

Where are you located?

We are located in Tokyo, Japan. Our office is actually close to the Tokyo tourist spot Asakusa!

When were you created?

Our site was launched in the fall of 2020, however, the project has been brewing since May of 2020.

What are Ethical Choice’s values?

Our values are taking any kind of action that we can appreciate what we have, and grow and do better for the planet.

Find out more on our About Us Page!

Why is sustainability important?

We are currently in a state where we are using too many resources and waste too much at the same time. We are leaving little for ourselves and the future generations.

Based on the way we are currently operating, it is not sustainable and we need to change. We need to change to alternatives that are sustainable. Thus, sustainability is important and something we can and should do for ourselves and our loved ones.

Why be ethical?

As Ethical Choice, we understand the complexity of sustainability and that it can be hard to be ‘ethical’.

The word ethical or ethics is based on the idea of doing things that are morally correct and this can be applied to so many aspects of our everyday lives.

In the current world we live in, we as consumers have so many choices and out of those that are available there are ones that are considered more ethical to others. As consumers, we have the power to directly influence what is in demand and what isn’t, so with ethical choices, we can shape the way we consume.

Why do you have affiliations on your website?

In order to fund this website while continuing to provide sincere and honest information to our readers. We chose affiliation as the form of monetization for Ethical Choice to grow together with our readers.

All of the affiliations that are presented on our site are carefully selected. And we are 100% transparent about which links are affiliation and which ones are not. If you are interested in the product and wouldn’t mind helping us feel free to purchase through our links.

How do you choose the affiliations?

We choose our affiliation based on several factors:

  • Are they truly sustainable? In terms of labor, sourcing, and giving back to the community.
  • Are the products actually good?

We want to make sure that we are sharing and promoting products that are truly good for you and the environment.

Why do you write articles?

Ethical Choice is part of EXIDEA Inc., which is a web marketing company. We specialize in web marketing that includes content marketing. We believe that the best way to help more people and reach more people is to write useful articles for others to read and learn from.

In addition, we are all passionate about sharing sustainable and good information with more, that’s why we write articles.

Where do you get the information?

In order to ensure we provide the best and most accurate information, we make sure to get information from credible sources, such as official websites and so on. In addition, even after the article is published, we make sure to update and provide the latest and more accurate information.

What kind of articles do you write?

We have a wide range of articles, from product reviews, to recommendations, and to educational pieces and interviews. In addition, we also have the latest sustainable news from all around the world. I am sure you will find something you like.

What is Ethical Picks?

Ethical Picks is an exclusive curated section for people to learn more about sustainable brands and products. Where we have interviews with brands and share with you the essence and the background of the brand and product.

I am interested in Ethical Choice, Can I also write for Ethical Choice?

Of course! We would be thrilled to have you, if you would like to write for us, please feel free to contact us and we will see if there is something we can do together.

Please understand that we hold the right to accept or reject the collaboration.

I am a brand, and I would like to work with Ethical Choice, what do I do?

That is great to hear! Please contact us and share with us what you’ll like to do.
Let’s see if we can create something amazing together!

Please understand that we hold the right to accept or reject the collaboration.

More Questions?

If you have any other questions, feel free to contact us!