For Newcomers

Thank you for visiting Ethical Choice (

Here is an overview of what Ethical Choice is all about and why we created this site.

Please keep reading to find out more.

Ethical Choice’s Vision

A Beautiful Earth For the Future Generations

Our Vision is for the future, for generations and generations that come after us.

Many of us want to continue to have clean air, clean water, healthy food for the rest of our lives, and our children’s lives too. That is why we learn more about ethical lifestyles, sustainable actions, and so on.

However, right now, clean air, clean water, healthy food, proper educations, and much other quality of life standards are not met for a large portion of the population on earth. In fact, there are many people right deprived of such basic human needs due to poverty, instability, and climate change. Ethical Choice believes that we, humans, need to work together to create a better future for everyone. As an individual and as a society, we can do better and together make ethical choices. In addition, together we have the strength and ability to fix many global issues, such as poverty, clean water, proper education, and so on. By solving these issues that we already have, that increases the chances for even better future generations after us.

If we don’t work together, the chances that earth becomes inhabitable may not be so far in the future. With the global climate on the rise, an increase of trash in the ocean, and depleting of ozone layers and other environmental issues, the chance that we have to fix and reduce will decrease significantly. It is important that we start taking action now before it is too late.

And Ethical Choice is all about taking action, we are all about doing something about the issues and you don’t need any complicated reasoning, just the fact you want to do something right for the earth is enough, or for yourself.

For those of you not sure, how we, Ethical Choice is going to do it, allow me to explain. Ethical Choice is not part of any big organization or corporation, however, it has something that is very powerful and that is our knowledge in marketing. With our marketing skills, we hope to spread the idea of Ethical Choice to more people and create an environment where there are new economic standards and sustainable practices that benefits all. Such as sharing ethical products, promoting sustainable brands, teaching about new environmental movements and actions that we can do, and so on.

Yes, this is definitely an uphill battle, but that is not going to stop us. We are willing to accept the challenge, after all, there is only one earth.
For future generations, the beautiful earth, and for ourselves, Ethical Choice is the right one.

Our Mission

Our mission is to make the planet a sustainable place to live for the future generation. We only have one earth and it is important to protect what we have right now. In order to do so, it is important to use the power of business to solve the problems of poverty, hunger, and lack of access to education that occur in all parts of the world.

It is said that our daily lives consume around 1.7 times the size of the earth in terms of resources.

Based on such information, there is a concept of Earth Overshoot Day, and simply put, it is the day in a 365-day period when consumption exceeds the reproductive capacity of the Earth in that year.

Do you know when the Earth Overshoot Day was for the year 2020?

It was August 22, and with a little over four months left, the Earth is already in resource over-supply.

Since the 1970s, humans have been borrowing the Earth’s resources at a deficit, so to speak, and every year the Earth Overshoot Dee has been brought forward.

Part of Ethical Choice’s mission is to do something about this issue.
Ethical Choice wants to use our strength to help restore and reduce the impacts that are already impacting the earth. One way is to learn and educate others, that includes teaching and researching about ethical and sustainable lifestyle and actions.

No food loss, no waste, no disposable plastics, and organic production with the least amount of damage to the planet. There are many ways and options we can choose to do to help reduce our consumption and waste and thus, help the earth in return. This includes equality between gender, race, economic status, and so on, reducing poverty and providing proper education across the world and so on. In order for us and the earth to be truly ethical and sustainable, we need to be able to ensure that everyone economically stable, have healthy food, clean air and water, and their basic human needs met.

At the moment, we can only spread information and introduce our products to the public, but as our business grows, we intend to go out there and create new sustainable economic zones with the power of our business that we have developed on the front line.

If we create jobs this way, even one more person will be able to escape poverty, no more people will die of starvation, and children will be able to receive an education because they will not have to work to support their struggling families.

By creating such an ecosystem with the power of business, we can truly break the negative cycle that begins with poverty and make the world a sustainable place.

About Our Contents

As mentioned before, marketing is one of our strengths, and through our contents, Ethical Choice wants to promote, spread, and share ethical ideas, lifestyle tips, and products with our readers.

All of our contents are based on verifiable facts and are properly sourced. Ethical Choice tries to be as objective as possible when it comes to addressing global issues and so on. We try to make sure we have enough research and facts in our articles, however, sometimes there may still be chances of incorrect information on our site. If you find such information, please contact us at the address below and we will take it into account after verifying its authenticity.
On the other hand, there are some contents that focus on individuals’ opinions or reviews. Such contents are subjective information, and we hope that you will understand that is subjective.

Regarding Products

As of August 31, 2020, we are not yet selling any products, but we plan to expand our services to include services that sell ethical and sustainable products in the next 6~12 months.

Of course, the products choose and displayed on Ethical Choice are truly good for people, society, and the planet. Many of the products displayed are products are subject to strict standards and usability check, so that we can truly recommend the products to you. In addition, any kind of popular ranking of the products is based on how much our users are actually buying, brands can not buy any ranking. Ethical Choice hopes to introduce products that truly amazing for you and the makers.

Thank you for reading.
We hope that you will continue to visit Ethical Choice in the future.