Google’s New Sustainability and Eco Certification for Hotel Listing


Google is constantly updating and renewing its features to make sure users are getting the best experience. The newest Google Hotel Listing features can help you identify sustainable and environmentally friendly hotels.

This new Google Sustainability and Eco Certification is great for us because that means we can make more ethical choices when traveling in the future!

Let’s take a look at the new Google Sustainability and Eco Certification for the Hotel Listing.

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Time for Shine for Sustainable Hotels

As we know many hotel chains have been moving towards a more sustainable business model. In fact, many hotel’s customers are demanding more sustainable and eco-friendly action from hotels. While many hotels are taking action for the environment, the only way to find out is through going to the website.

Now with Google’s New Hotel Listing feature, right from Google’s search results, sustainable features of the hotel can be spotted. Which is great for the hotel and the users.

Image Sourced from Nevena Ivanova’s Twitter

New Sustainability Attributes

The new features allow hotels to showcase their sustainability attractions and eco certifications.
Here are the 4 categories of sustainability that hotels can present:

  • Energy Efficiency
  • Water Conservation
  • Waste Reduction
  • Sustainable Sourcing

Under each category, Google further breaks down in specifics with rules.
This allows the data to be truthful and some even require a third party to verify.

Here is a few specific sustainability you can present under each category.

Energy Efficiency

  • Energy Conservation Program
  • Carbon Free Energy Sources
  • Energy Efficient Heating and Cooling Systems
  • Energy Efficient Lighting
  • Energy Efficien Thermostats

Water Conservation

  • Water Saving Sinks
  • Water Saving Toilets
  • Water Saving Showers
  • Towel Reuse Program
  • Linen Reuse Program

Waste Reduction

  • Recycling Program
  • Food Waste Reduction Program
  • Donate Excess Food
  • No Single Use Plastic Straw
  • Water Bottle Filling Station

Sustainable Sourcing

  • Organic Food and Beverages
  • Locally Sourced Food and Beverages
  • Responsibly Sourced Seafood
  • Vegan Meals
  • Eco-friendly Toilettry

For more detailed information on what is included in each category and what are the rules, please check out Google’s page.

Eco Certifications

When a hotel is awarded and certified for eco-friendly practices, they are often certified with eco certification. With Google’s new feature, hotels can easily show their customers what certification they have.

Here are a few of the Eco Certification that is available, depending on where the hotel is located, there are a few different certifications:

These are just a few of the eco certifications, there are in fact many more.


Reuse Towel program is 1 of Google's Sustainability attributes for hotel listing
With this new feature on Google’s Hotel Listing, it will make traveling sustainability and ethically much easier. As a person that can’t wait to travel, I look forward to start planning my trip with this new feature and find the best hotel for me and the environment. Hopefully, more and more hotels will start taking sustainable and ethical actions.

Author: Monica Chang
Director of Ethical Choice
I am passionate about finding amazing sustainable and eco-friendly products and sharing them with more people. Interesting in plastic-free, reduce waste, and DIY.